Training &
Development
We’re here to fuel more than rides—we’re here to fuel growth. Rider’s Advantage delivers high-impact training built for powersports pros who want to sell smarter, lead stronger, and deliver standout service. From hands-on workshops to virtual coaching, our training is designed to meet your team where they are—and take them further.
Rev Up Your Team with
Industry-Leading Training
Trail-Tested F&I Training
Our 2-day course is built for powersports F&I professionals who are ready to level up. Whether you’re just getting started or a seasoned closer, you’ll sharpen your skills through fast-faced classroom sessions, real-world roleplay, and interactive coaching designed to boost confidence and performance where it matters most, at the deal table.
Service Training with Serious Torque
Service drives loyalty, and we train your team to deliver it like pros. From time management and phone handling to proven sales word tracks, our fixed ops courses are built to fire up your fixed operations. Whether it’s overcoming objections or creating smoother workflows, we’ll help your team maximize every customer interaction.
Stay Sharp. Stay Compliant. Stay Ahead.
Association of Finance and Insurance Professionals (AFIP) Certification equips powersports dealers with the knowledge to navigate the rules of the road, covering the key state and federal laws that impact your sales process. It’s your badge of credibility, compliance, and career growth in a fast-moving industry.
Meet the Trainers
Rich Butler is the National Sales Manager at Rider’s Advantage, bringing over 30 years of expertise across powersports, automotive finance, and insurance. Known for developing high-performing teams, he has built a culture centered on training, collaboration, and a unified approach to success. Rich has a strong track record of creating operational programs, improving service quality, and coaching sales and finance professionals to exceed performance goals. His strategic leadership has consistently driven revenue growth, customer satisfaction, and organizational excellence.
Rob Hefner brings over 25 years of industry-related experience. Since beginning his powersports career in 2003, Rob has focused on F&I training and development, helping dealerships strengthen performance, increase income, and build sustainable business practices.
Erick Jauregui brings 20 years of service department experience. Erick is focused on training, consulting, and creating new training fixed ops content to help dealers supercharge operations. During his career, Erick was certified by several OEMs, with his service departments exceeding gross profit, parts, and CSI.
Erica Blackmon, MPFS brings over 10 years of experience to the training team. She’s proficient in new hire onboarding, internal sales training, curriculum development, facilitating in-dealership coaching, and classroom training. She has also earned the title of AFIP Certified Master Instructor- one of the most sought after certifications on the market. Erica’s broad experience gives her the ability to bring the dealership and admin world together in a formula that works.
Upcoming Courses
